Analysing existing artist websites

Oliver Heldens - Official Website

Homepage

This is the homepage of Oliver Helden's website.  The main parts that stand out to me are the images used. It features a popular current style which harks back to glitchy 80s/90s VHS inspired graphics. This style will be more appealing to a younger audience, who is the target audience. The website displays a large image of Heldens, who is the main focus of the website and therefore it is suitable to feature him throughout. In the top left there is his logo; simple and memorable, and below that are more links that take you to other pages. The font used is minimal and sans serif, which appears modern and easy to read. Along the bottom there are links to all of his social media channels, which create cohesion between the brand and ensure that he can be found easily online.

Music Page

This page features the same style as before to ensure consistency. Again we can see a picture of the artist along with an old TV and "wavy" background. Furthermore, along the right side there is a scroll-able list of his music, which also offers links to popular music streaming and download services such as Amazon, iTunes, Spotify, and Google Play. 

Videos page

This page links to featured YouTube videos, which ensures that any visitors of the website are directed to his channel and other social media pages. It also offers a look at his work without having to leave the website. Another picture of Heldens is featured, and a glitchy background is employed.

Mura Masa - Official Website

Homepage - The website is designed in a very minimalistic and unorthodox way, which references Mura Masa's music videos and overall style. Although basic it still appears professional, with the links being scattered around the edges. The most recent album/single cover is featured along with links to where to listen to it and other social media channels.

Store - This page features a similar style, with a basic yellow background and an animated GIF in the bottom right. The artist's name is included in large, black, basic letters. There are links to buy physical copies of the music, and the covers also demonstrate a similar style to the rest of the website. Interestingly, there are very few pictures of the artist, and the website has more of an emphasis on style instead of functionality and publicity. Personally I quite like this style as it is unique and it doesn't feel like the artist is forcing any information upon you.