Tchami - After Life | Final Music Video | Jamie O'Grady

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GENRE EXPECTATIONS IN MY VIDEO

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Cinematography Cinematography is an important part of dance music videos. For example, colourful lighting is used in club scenes to make the scene seem happier and more interesting. However, as I am aiming for an alternative style of video, I would prefer my video to be in a more natural or normal setting. My initial ideas include filming in a forest, so I would be using long and medium shots to establish the scene and show the setting. Close shots may be used to show detail or emotion. Sound Almost all dance music follows a 4/4 beat, with a thumping kick drum on every beat. The editing generally follows the beat. As the songs are mainly produced using digital audio workstations, the leads, bass and other sounds are all synthesised. The main melody is repetitive but catchy, and encourages dancing to the beat. The beat uses sampled drum kits, so there is little variation between each piece of percussion, leading to a upbeat and manufactured sound. In the video the music can be ...
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NARRATIVE IDEAS

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1) Follows the life of an average teen, using locations like school and a town. Something happens to put him/her in a surreal location representing an after life. The locations will contrast; wet, grey, depressing and artificial in the town and school - sunny, natural and organic in the other location (forest or similar location). 2) Use party/club as a scene to deliver a video that conforms to dance music videos. Follows a person/group of people around the party and shows what they get up to. I think this video would be harder to produce due to the unavailability of clubs, and I also think it would be boring due to the huge number of similar music videos. 3) Use Camber Sands as a scene to create a happy summer location. Follows a day in the life of a group of people enjoying the beach. 
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MY PERFECT AUDIENCE MEMBER

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A typical audience member would obviously be a fan of dance music, which also implies they enjoy partying, drinking and having fun. However, as I am planning a different style of music video, they may be into more alternative styles. Taken from uktribes.com: Stylers "Still representing status and style, it’s about partying, looking good and staying ahead of cool. Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle." MOODBOARD
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